Evolution is the solution for success
Nobody needs to tell you
that working your way to the top in business isn’t easy. But as any successful
person will tell you, maintaining your place at the top is far more
challenging. Why? Because it’s easy to fall back on the notion that doing the
things you did to become successful
will perpetuate that success.
Staying one step ahead of
rapidly changing markets, consumer trends and your competition requires that
you act with an eye on the future, not the past. It’s one of the reasons RE/MAX
has remained the #1 name in real estate for decades. It’s a brand that
continually sets new standards for excellence by not only embracing change, but
proactively making change happen.
Like all great brands,
RE/MAX continues to evolve. The company’s keenly aware that success isn’t turf
you protect…it’s a wave you ride, making adjustments as needed to stay on top. It
invests heavily in research, always looking for those next waves. When they detected
consumers (particularly Millennials) were starting to perceive the RE/MAX logo
as outdated, they took action. And designed a bold new visual identity that’s
already creating a lot of excitement and energy among our agents.
The new RE/MAX logo you
see here – and will start seeing everywhere – evolves our iconic balloon in a modern
way better suited for the Digital Age. Millennials are the largest generation
with the most purchasing power in history. Digital’s in their DNA…so any brand
intent on occupying a leadership position with them better look the part as a
first step in establishing credibility.
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